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Analysis of Customer Perception, Expectation and the Service Gap

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Язык: Русский
The specific objectives of the study are to analyze customer’s perception, expectations, and their gap and suggest appropriate measures to improve the retail service quality at Spencer’s hypermarket. ...

Маркетинговая стратегия на рынке мобильного контента

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Язык: Русский
Рынок мобильного контента стремительно развивается. По мнению экспертов, в 2002 году началась структуризация рынка, активизировалась борьба за потребителя. Но вопросы разработки общей маркетинговой ст ...

Strategies of Japanese Car Manufacturers in Europe

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Язык: Русский
The main objective of this work is to reflect on the relative position of Japanese car manufacturers in Europe and North America, with a major focus on the United States. Furthermore, this work looks ...

Positioning strategy of service SME in foreign fragmented market

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Язык: Русский
This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and pro ...

Effect of After Sales Service on Customer Satisfaction and Loyalty

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Язык: Русский
Customer satisfaction is important because many researchers have shown that customer satisfaction has a positive effect on organization’s profitability, success and survival. Customers are satisfied n ...
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