Маркетинг. Общие вопросы
Effect of After Sales Service on Customer Satisfaction and Loyalty
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Customer satisfaction is important because many researchers have shown that customer satisfaction has a positive effect on organization’s profitability, success and survival. Customers are satisfied n ...
An Analytical Study of organized and unorganized Retailing in India
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Organized retailers actually work as a retail outlet catering to varied needs of the customers. The purchasing pattern of the customer was changed recent days. Customer’s buying behaviour is influence ...
Virtual Product Placement in a Virtual World
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
A development in technology has made it much easier for people to ignore typical messages. Firms need to look for a new alternative to acquire the mind of the consumers. PP in movies is one of the ans ...
Cause Related Marketing and its Impact on Sale
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to fi ...
Customer Satisfaction with Service Quality
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
In today‘s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Customer satisfaction does have a positive effect on an organization‘s profitabil ...